Crownlite -

Case Studies - for P.O.P, Display, Exhibit, & Signs

Toys 'R Us

National Toy Retailer needed new, totally enclosed, display cases

Application - National Toy Retailer needed new, totally enclosed, display cases, which could be configured individually or in continuous rows, to accommodate a new line of hand-held electronic games.

Design Challenge - The case was only 47 inches wide, too small for standard 48” fluorescent lamps. Other major requirements were cool-running, quick installation, and easy maintenance. This retail P.O.P. display lighting system needed to integrate inconspicuously with the case shelving.

Crownlite’s Process - First, we visited two locations of the retailer to better understand the selling environment, and measure general and near surrounding light levels. We then reviewed our customer’s existing drawings to determine the exact space available for the shelving and lighting. We then researched available light sources and found that two 22 ½ inch ‘U’ type lamps fitted end-to-end would provide the required the light levels and could be configured to fit the case. We designed a sloped shelf to make it easier for children to see the product and to concealed the lighting.

Solution / Results - Using Crownlite’s sheet metal capabilities, we manufactured a 10” x 46” light fixture with two ‘U’ lamps end-to-end, and the sloped shelving with support brackets to produce a complete lighting and shelving solution. We incorporated a plug-in wiring system to eliminate the need for an electrical contactor when cases were installed in continuous rows. This retail P.O.P. display lighting system was installed in over 300 retail locations.

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